Executive Directors Conference

Going Virtual in 2020

Postponed in March due to COVID-19, the VAFCC is pleased to announce that we have rescheduled our 2020 Executive Directors Conference for this summer. Due to concerns around meeting in person, we have shifted to a virtual event. While the format is different, the event will provide attendees with the same high-quality content they have come to rely on. 

Wednesday, August 5, 2020

12:00pm - Welcome & Announcements 

12:15pm - 2020 ALICE Report: Deep Dive into Healthcare
The 2020 ALICE Report for Virginia will be released on July 22, 2020 featuring updated data on Virginia’s Asset-Limited, Income-Constrained, Employed population. The VAFCC is excited to have the author of the report, Director of Research Engagement for the ALICE Project, Catherine Connelly, D.M.H., M.A., take us on a deep dive into healthcare implications revealed by this new report on free clinic prospect patients.

1:00pm - Movement Break

1:15pm - Strategic Sprints: Building Focus and Resiliency During Change

In this interactive session, John Sarvay with Floricane will guide attendees through the development of a series of highly adaptable “strategic sprints” in 30, 60, and 90 day windows of strategic focus designed to maximize both organizational output and adaptability in a rapidly changing environment. Participants will have a chance to diagnose their organization, work through a set of critical planning tools, and leave with an initial framework of short-term strategic actions that can be immediately deployed in their organizations over a period of three to six months.

3:15pm - Movement Break

3:30pm - Equity Action Continuum in Healthcare

Many organizations are beginning to intentionally explore the way that bias impacts their work. The challenge often shows up in deciding on where to begin. This interactive workshop facilitated by Jacquie Johnson with the Virginia Center for Inclusive Communities will focus on actions against and toward inclusion and equity. Participants will have an opportunity to reflect on their own abilities, ways they currently stand up to inequities, how they would like individuals and institutions to address disparities, and what it takes to stand—in the moment and in the long term. 

5:00pm - Movement Break & Social Hour
Attendees are encouraged to stretch their legs and grab their preferred beverage before settling in for informal networking with peers. 

Event Sponsor


Save the Date

VAFCC's 2021 Executive Directors Conference is March 17-19, 2021

In 2021, we're excited to move the premier educational and networking meeting for the leaders of Virginia’s free and charitable clinics back to an in person event. Intended for leaders of free clinics only, our educational sessions and roundtable discussions will provide the information and insights that leave with you with new energy and ideas for how to lead your clinic now and into the future.

Wednesday, March 17

7:00 - 9:00pm: Welcome Reception** 
Catch up with longtime colleagues and make new acquaintances during an evening welcome reception featuring beer and wine as well as hot and cold appetizers (included in conference registration).

** New Clinic Leaders Reception at 6:30pm is ideal for EDs who have been in their role for a year or less or EDs of clinics who have been members of the association for a year or less. Meet association staff and network with veteran clinic leaders.   

Thursday, March 18

8:00 - 9:30am Breakfast

9:45 - 10:00am Welcome & Announcements 

10:00 - 11:00am Introductions & Icebreaker
An effective and fun way of kicking off our day, participants will be lead in an interactive session that will help them get to know each other and be energized for the rest of the day!

11:00 - 11:15am Break

11:15 - 12:15pm Session One

12:15 - 1:45pm Lunch 

1:45 - 2:45pm Session Two

2:45 - 3:00pm Break

3:00 - 4:00pm Session Three

5:00 - 6:00pm Tour of the Free Clinic of Central Virginia (TWO LOCATIONS, TWO OPTIONS)
The Free Clinic of Central Virginia offers medical, dental, pharmacy, and behavioral services to uninsured and underinsured adults in Virginia but primarily from the City of Lynchburg, Amherst County, Appomattox County, Bedford County, Campbell County, Nelson County, and Pittsylvania County. 

  • Visit one clinic:

    • 5:00-5:30pm Main Street Location (1016 Main St.) located within a five minute walk from our hotel and with convenient parking in the back. Easily head out for dinner following the tour from this downtown location.

  • Visit both clinics:

    • 5:00-5:25pm 5th Street Location (800 5th St.) located less than a mile drive away with convenient parking. After touring, jump back in the car and head back downtown. 

    • 5:30-6:00pm Main Street Location (1016 Main St.) with convenient parking in the back, easily head out for dinner after touring from this downtown location.

6:00 - 8:00pm Dine Around 
Enjoy a meal out together. We’ve selected several downtown area restaurants (many within easy walking distance of our hotel) for you to choose from:

Don't feel like venturing out? You could also stay in as the Virginian Hotel offers room service and multiple onsite restaurants:

8:00 - 10:00pm Hosted Hospitality Social
Enjoy after dinner sweets and beverages in the VAFCC's hosted complimentary hospitality suite while continuing conversations from the day.

Friday, March 19

7:00 - 8:15am Breakfast

8:30 - 9:30am Session Four

9:30 - 10:30am Session Five

10:30 - 10:45am Break

10:45 - 11:30am Advocacy & Policy Update
Hear the outcomes from the past General Assembly session and gain updates on key policies and legislation affecting the healthcare safety net. We'll also dive into some exciting work the association is making on behalf of our member clinics. 

11:30 - 12:00pm Closing & Raffle


Conference registration will open in January 2021 and be $225 for the full conference. All registrations must be paid in full and in advance. Scholarships are available for members in good standing (application available in the VAFCC Member Center). The cut-off date for registration is Wednesday, February 24, 2021. Refunds will be issued through February 10, 2021 with a $15 service charge. After that date, no refunds will be issued, but you may substitute attendees.


This year's event will be held at The Virginian Lynchburg, Curio Collection by Hilton located at 712 Church Street. A centerpiece of downtown Lynchburg since 1913, this magnificent hotel has been thoughtfully restored to its historic grandeur and refreshed with modern amenities.

Our rate at the Virginian is $115 per night, plus taxes. This includes parking and Wi-Fi in both guest rooms as well as meeting spaces. The room reservation deadline is February 24, 2021. Group rate is available for two nights pre- and post-event based on availability. All attendees need to secure their own hotel reservations.


Additional Details & Crowd Release: 

By registering for this event and by your presence, you consent to be photographed, filmed, and/or otherwise recorded. Your registration constitutes your consent to such photography, filming, and/or recording and to any use, in any and all media throughout the universe in perpetuity, of your appearance, voice, and name for any purpose whatsoever in connection with VAFCC events.

A Lifesaving Investment

Working towards a Virginia where all people have access to comprehensive, quality healthcare by supporting and advocating for our member clinics so that hardworking individuals and families are protected from healthcare crises.