Annual Conference

Hybrid Event November 13-18, 2022

Join us for the VAFCC's Annual Conference, an asynchronous hybrid event with in-person content offered November 13-15 at the Westin Richmond and virtual content offered November 16-18. The premier educational and networking meeting for Virginia’s free and charitable clinics, their safety net partners, and healthcare advocates.


Conference content is in development. 


Registration will open in September 2022.



Interested in becoming a sponsor? Please contact Rebecca Butler at 804.340.3434 or email to discuss both virtual and in-person opportunities.


View Details From 2021:

Monday, November 8

8:00-8:45am:  The Path Ahead: Advancing Health Equity & the Future of Healthcare Post COVID with Virginia Secretary of Health & Human Resources, Dr. Dan Carey, and National Association of Free & Charitable Clinics CEO, Nicole Lamoureux
  • The COVID-19 pandemic has illuminated existing inequities in communities across the country and brought the health equity conversation to the forefront. We now have a unique opportunity to change how we address social and health inequities and promote access in the future. During this session, Dr. Dan Carey and Nicole Lamoureux will discuss the lasting impact of the pandemic on our healthcare system as well as ways we can develop solutions that will create a more equitable path forward.

9:00-10:00am: Changes & Resources in Behavioral Health (Hybrid Track) with Heather Norton, DBHDS; Lisa Jobe-Shields, DBHDS; Alyssa Ward, DMAS
  • The COVID-19 pandemic has left a lasting impact on so much including legal and programmatic changes to behavioral health services. Free clinic attendees of this session will learn about new regulations and evolving resources available to their patients including Virginia's plan for transforming Crisis Services in Virginia through implementation of the MARCUS Alert, Project BRAVO, 988 and crisis services that align with best practice..
12:00-1:00pm: Medicaid & Medications (M&Ms): The Not So Sweet Truth (Hybrid Track) with Donney John & Se-A Han, NOVA ScriptsCentral
  • As free clinics have transitioned to hybrid models accepting Medicaid patients, they now face a unique challenge, navigating the Medicaid pharmacy formulary. This session will help attendees understand the basics of a pharmacy formulary and how to navigate it in order to improve medication access for their patients.
1:30-3:30pm: Annual Meeting of the Membership (VAFCC Members Only)
4:00-5:00pm: Medicaid Expanded, Now What? Tips on How to Make Dental Work (Hybrid Track) with Dr. Christina Byerson, CAHN
  • A comprehensive dental benefit went into effect on July 1 for expanded adult Medicaid. This session will take a deep dive into the nuts and bolts of setting up an effective and efficient dental services. Participants will gain information on how to integrate Medicaid into your dental office, define the roles of each team member (from your front office to your dental assistants), material on pre-authorizations, review expanded dental coverage, best practices to increase your revenue, and many other topics for a smooth transition.  

Tuesday, November 9

8:00-8:45am: Post-Election Analysis with Dr. Quentin Kidd Dean, College of Social Sciences; Academic Director of the Judy Ford Wason Center for Public Policy with Christopher Newport University
This November's election will determine several key positions in Virginia including Governor, Lieutenant Governor, Attorney General, and seats in Virginia's House of Delegates. Dr. Quentin Kidd will provide attendees with a review and analysis of the election results. 


9:00-10:00am: Telehealth Beyond the Pandemic: Access and Equity (Telehealth Track) with Kathy Wibberly, Mid-Atlantic Telehealth Resource Center

  • Many clinics and providers ventured into telehealth out of necessity as a result of the pandemic.  For many, telehealth served as a powerful tool for reducing exposure, extending the workforce, increasing access and decreasing isolation for some of the most marginalized populations.  For some, however, telehealth only served to punctuate the social determinants of health that contribute to health inequities; these include things like access to broadband, access to telehealth-capable devices and digital literacy.  This session will look at how we can take this powerful tool and integrate it within our in-person clinics and practices as we (albeit slowly) move beyond the pandemic.  We will also look at free and low-cost resources as well as creative solutions for addressing some of the contributors to telehealth inequity. 

12:00-1:00pm: Introduction to Lackey Virtual Clinic (Telehealth Track) with Larry Trumbore & Jill Cottel, Lackey Clinic

  • The COVID-19 pandemic has been a catalyst for change especially around telehealth. The silver lining is two-fold for Lackey Clinic and their patients. On the patient side, virtual visits circumvented many of the issues patients had previously that limit medical treatment including transportation, time off from work, childcare, language barriers, risk of exposure, wait time to receive care, and inconvenience. On the clinic side, Lackey benefited from reduced cancellation and no-shows, enhancement in appointment length, efficiency of care delivery, patient accessibility, and reduced exposure. Join to learn more about Lackey’s vision to leverage telehealth and other technologies to increase access to care, coverage, and capacity.

1:30-3:00pm: Board Meeting (Board Members Only)
4:00-5:00pm: Telehealth in the Free and Charitable Clinic Sector (Telehealth Track) with Mara Servaites, Virginia Telehealth Network

  • Telehealth came bursting onto the healthcare landscape with the onset of the COVID-19 pandemic in early 2020 forcing all health care providers to adjust and modify services.  Eighteen months later, the free and charitable clinic sector is determining how to fit telehealth into their regular service offerings for the long-term.  This session will focus on regulatory and law changes during the pandemic that can impact telehealth services provided by the sector.  An overview of innovative telehealth programs and service lines from free and charitable clinics throughout the country will also be provided.

Wednesday, November 10

9:00-10:00am: Building Fundraising Capacity: Working Smarter & Not Harder (Development Track) with Victoria Dietz, The Curtis Group

  • How should you be using your time today, so you can raise more dollars tomorrow? Or to use that old cliché, how do we work smarter and not harder? In this session, attendees will learn how fundraisers can manage their time, set realistic goals and focus on building meaningful donor relationships. Content will center on using data effectively, tracking and reporting activity, accountability, appointment setting, and time management. This interactive session will explore these topics and share practical and applicable tips that will improve your donor cultivation, solicitation and stewardship metrics, and ultimately increase your dollars raised.

12:00-1:00pm: Outreach to Underserved Populations: Tapping Community Health Workers (Outreach Track) with Karen Legato, Health Brigade

  • Safety net clinics are often searching for ways to reach the underserved populations in their area who may or may not know about their services.  The Community Health Worker service model originated in other parts of the world and has been growing in pockets throughout the US, including here in Virginia.  It may be the model that will work best for reaching those who you know need your service, but somehow have not made it through your doors.  This session will explore techniques for reaching into underserved populations by tapping into Community Health Workers who are connected to those communities.  CHW’s come with a variety of experience, backgrounds, diverse culture, language, gender identities, and most importantly the credibility to reach underserved communities because they are part of those same communities.  The session content will include networking to recruit CHW’s, crafting a job description, training, partnerships with those already using CHW’s and equitable compensation. 

4:00-5:00pm: Inclusive Recruitment & Retention Strategies (Inclusive & Equitable Care Track) with Jacquie Johnson, Virginia Center for Inclusive Communities

  • Creating an inclusive workplace culture goes beyond having a non-discrimination policy and one or two employees who reflect different identities. In this workshop, participants consider how to cultivate workplace climates that support recruitment and retention of employees from all backgrounds to feel welcomed and to thrive.

Thursday, November 11

9:00-10:00am: Real Conversation with Major Donors (Development Track) with Abby Weber, The Curtis Group

  • Wondering what you could and should be doing today to prepare for a stronger major gift program tomorrow? Even during times of uncertainty, the fundraising cycle works – cultivation, solicitation, and stewardship – but what does this cycle look like in practice? How do you interact with major donors at each phase? This interactive session will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.

12:00-1:00pm: Marketing Isn’t About Money: Improving Customer Services & the Patient Experience (Outreach Track) with Jeff Stern, Sinclair Health Center

  • In early 2020 Sinclair Health Clinic was experiencing some of the lowest active patient numbers in its 30+ year history. As the Clinic worked to remain open during the pandemic, it shifted its marketing focus. In the 18 months that followed, Sinclair registered more new patients than it had since it began keeping digital records. Spending money wasn’t how it found new patients. Jeff Stern, Director of Community Outreach with Sinclair Health Clinic, discusses his marketing strategy and shares thoughts and concepts to help your organization find new patients. 

4:00-5:00pm: Creating a Sense of Belonging (Inclusive & Equitable Care Track) with Jacquie Johnson, Virginia Center for Inclusive Communities

  • We all want to belong. Having a sense of belonging helps us feel socially connected and makes each of us better able to reach our full potential. But what does that look like in the workplace? Belonging is a key component of our D&I initiatives and helps employees feel valued, noticed, and cared for. Participants will engage in reflective and interactive exercises that will help them to understand ways to build belonging and create an inclusive workplace climate at their organizations.

Friday, November 12

9:00-10:00am: Leaving a Legacy: Building Out a Planned Giving Program (Development Track) with Victoria Dietz, The Curtis Group
  • More than ever, nonprofits must be building their planned giving programs to establish robust and diverse future income streams. During this session, we’ll cover the results from Giving USA 2021 and other key sector reports including Leaving a Legacy: A New Look at Planned Giving Donors, a special report published by the Giving USA Foundation, key trends, motivations and information that will help nonprofits work more effectively with prospective planned giving donors, the characteristics of nonprofits that inspire planned gifts and how to create and promote those aspects of your organization, policies and procedures that should be in place, how to effectively market a planned giving goal, red flags during the solicitation process, and effective planned giving stewardship. Attendees will also receive practical and applicable tips that will improve planned giving cultivation, solicitation and stewardship, and ultimately increase overall fundraising capacity.
12:00-1:00pm: Peer Learning & Networking (Outreach Track) with Joanne Jones, Bradley Free Clinic
  • An opportunity for clinics to connect on the important topic of acquiring new, unisured patients, this networking session is a chance for individuals to engage each other in sharing lessons learned, practical advice and recommendations as well as have questions answered. To kick things off, Joanne Jones with Bradley Free Clinic will discuss patient outreach activites that have had significant results for her clinic, however participants should com prepared to participate in the conversation. 

4:00-5:00pm: Creating an Upstander Culture (Inclusive & Equitable Care Track) with Jacquie Johnson, Virginia Center for Inclusive Communities
  • As demographics in the workplace become more diverse, more organizations are considering how an upstander culture can help employees from different backgrounds work effectively together. In this workshop, participants will explore the concept and best practices of an upstander culture to eliminate bias and prejudice in the workplace. Attendees will leave with increased knowledge about the skills and an action plan to speak up and speak out.


Conference registration closed on November 5. Registration this year was organizationally-based as opposed to individually-based. Therefore, one registration allowed all staff, board, and volunteers of an organization to participate. All registrations must be paid in full and in advance. Scholarships are available for members in good standing (application also available in the VAFCC Member Center). Refunds will be issued through October 22 with a $15 service charge. After that date, no refunds will be issued. 

Member Registration
  • $350: Early Bird Clinic Member Registration (available through October 15)
  • $400: Late Clinic Member Registration (available after October 15)
Non-​Member Registration
  • $450: Early Bird Non-Member Registration (available through October 15)
  • $500: Late Non-Member Registration (available after October 15)

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A Lifesaving Investment

Working towards a Virginia where all people have access to comprehensive, quality healthcare by supporting and advocating for our member clinics so that hardworking individuals and families are protected from healthcare crises.